Marketing Blog . . .

• Posted: Fri, 25 Jun 2010 20:43:20 +0000

  Vanessa takes a moment to talk to WebPro News about the accuracy of Search Results and HTML5

  Watch the video

• Google’s New Indexing Infrastructure “Caffeine” Now Live

  Posted: Mon, 14 Jun 2010 00:13:28 +0000

  Google first mentioned their new indexing infrastructure, Caffeine, back in August 2009 in order to solicit feedback, then launched it at one data center in November. Finally, it’s live everywhere. The Google blog calls it a “whole new web indexing system” that’s “more than 50 percent fresher than our last index and it’s the largest collection of web content we’ve offered”.

  Read more at Search Engine Land

• Posted: Thu, 27 May 2010 20:31:31 +0000

  Vanessa talks about her newest article on the Mayday update and how it impacts log tail traffic.

  Next, Vanessa also talks about an article by Maile Oyhe about -9999px which had caused some controversy on Twitter. Vanessa clears up the discussion and provides alternatives that people have been asking for, and references a past show that she did with Maile.

  Articles mentioned:
  Google Confirms Mayday Update Impacts Long Tail Traffic
  HTML Text Indent Not Messing up Your Rankings

  Listen to the entire episode at Webmaster Radio.

• Google Confirms “Mayday” Update Impacts Long Tail Traffic

  Posted: Thu, 27 May 2010 20:18:34 +0000

  Google made between 350 and 550 changes in its organic search algorithms in 2009. This is one of the reasons I recommend that site owners not get too fixated on specific ranking factors. If you tie construction of your site to any one perceived algorithm signal, you’re at the mercy of Google’s constant tweaks. These frequent changes are one reason Google itself downplays algorithm updates. Focus on what Google is trying to accomplish as it refines things (the most relevant, useful results possible for searchers) and you’ll generally avoid too much turbulence in your organic search traffic.

  Read more at Search Engine Land.

• SEO Expert Vanessa Fox on What Startups Should Be Doing Now

  Posted: Wed, 26 May 2010 22:51:10 +0000

  Vanessa Fox is known as one of the country’s foremost experts in customer acquisition from organic search. She created Google’s Webmaster Central, which provides both tools and community to help website owners improve their sites to gain more customers from search and was instrumental in the sitemaps.org alliance of Google, Yahoo!, and Microsoft Live Search. She runs her own company Nine By Blue and she just released a book, Marketing in the Age of Google.

  Since search is such an important part of online business we asked Vanessa to speak at Deploy 2010, a conference for technologists designed to empower you with the technology know-how to make your startup a success.

  Read more at Seattle 2.0